Blog

Photo Credit: Retha Ferguson The past few weeks have been pretty strange for all of us, to say the least. The COVID-19 pandemic has uprooted our lives and is causing a lot of uncertainty for everyone, including Black-owned businesses. Studies show that only 0.2% of all venture capital funding went to startups founded by Black women in 2016, which illustrates just how hard it can be for Black-owned companies to stay afloat even in the best of times. Since many of us are isolating at home and in desperate need of fun things to do, we decided to create a list of fun activities...

Embed from Getty Images Growing up, many of us were taught to avoid water like the plague. All it took was a few drops to completely undo hours of hot combing, roller-setting, or relaxing our hair. It wasn't just a waste of time if our freshly-straightened tresses got wet; it was often a huge waste of money too. That's why it's completely understandable that, even into adulthood, many of us naturalistas try to extend as much time as possible between shampoos. We're lucky we don't need to cleanse our hair often, but there is a limit to how long we can go without washing. Depending on...

Embed from Getty Images If you randomly select a natural hair tutorial on YouTube, chances are the final step will be to lay your edges. From box braids to wash-and-gos, many people like to slick down their baby hairs to give their style a polished look. Laid edges definitely aren't a new phenomenon. We've been styling our baby hairs for decades. But just because it's an old practice doesn't automatically mean it's a safe one. When properly taken care of, Afro hair is quite durable. However, if we over-manipulate it or don't provide it with enough moisture, nutrients, and protein, it can become brittle...

Embed from Getty Images   Itching to get your hands on a satin-lined beanie? Need to stock up on Ayurvedic hair growth powders, or need to step up your scalp massage game with some essential oils? You can always shop on our online store, but we'd also love to meet you in person! We're fortunate enough to be vending at the following pop-up shops across Toronto and the Greater Toronto Area over the next few months. Come say hi and support small businesses! Canadian Naturalistas Hair Expo, Etobicoke - May 17 The Come Up Market, Toronto - June 1 (Unfortunately,...

The Venus Fest Winter Market is an amazing opportunity to celebrate women, trans, non-binary, and LGBTQ+ creators here in Toronto. If you're free, we'd love to see you there! It'll be a great opportunity for you to stock up on satin-lined gifts for your loved ones. 😉 You'll also get $2 off tickets to the evening show, and $2 from each ticket will be donated to the Anduhyaun Centre for Indigenous Women. Learn more.